Tuesday, November 24, 2015
Thursday, October 22, 2015
Monday, October 5, 2015
Color of your Website !!!
Color choice is very subjective. A color
could involve different reactions in different people. Colors are a very
personal choice and therefore choosing a color for your website is even more
important. We want to portray a site in a particular way and therefore the
color or colors we use play a very important role.
You might not realize how important a color
is for a website, but as it is true that different colors effect people's psychologically in different ways, the use of color in a website becomes even
more important. Websites are driven by the traffic, so it is important to hit
the correct psychy of the visitor.
Colors stimulate senses and excite people.
Colors give the feeling of warmth or cold. If a site needs lots of action like
buying online, it should have more of reds as red color makes people act fast
and makes them feel powerful. If you are selling stuff that is feminine, soft
pink with red will enhance passion and thus increase sales.
It is very important to keep in mind your
audience, your product and your market strategy before deciding on a color for
your site.
Mixing colors would definitely enhance your
sites performance as it would cater to different psychological factors of a human mind and bring them together in unison.
The combination of colors is very important when making a strong statement
about your product.
Picking a color for your site does not mean
picking your favorite color, but instead, work for your audience. Always use your
brand colors on your site. People should be able to relate your site with your
brand by just looking at the colors.
Secondly, a site too dark or too soft will
not leave any mark. Have a combination that is not very dominant but equally
spread and balanced perfectly. The combinations are very important and so is
maintaining the balance. Black, red, orange, etc. should not be too dominant
but when used appropriately, they define the site and give it that energy.
Always keep in mind your target audience.
If you are catering to young visitors bright colors would work well, but when
dealing with senior section, it’s better to go soft and less aggressive. It’s also better to stick to maximum 3
colors in a ratio of 60%, 30% & 10%. Primary color- 60%, secondary
color-30% & accent color-10%.
We have seen blue as the most used color
when it comes to websites. This is because -
- Blue is the color of trust
- Blue is the color of corporate world
- Blue denotes calmness and tranquility
- Blue means smooth sailing
Colors give meaning to the site even before
the content is read by the visitor. A visitor by just looking at the site and
its colors will decide whether he/she wants to stay or leave. Use colors to
enhance your users emotions and create value. Use colors to your advantage by
combining different colors, but avoid overload of colors. Stick to maximum 3
colors.
Look at the colors used on your site and
see whether it goes with your brand. If you find a conflict of colors, go for a
change.
Happy Coloring !!!
Saturday, September 19, 2015
Choose the Perfect Domain
Having the perfect domain name is an
extremely important aspect of your online presence. It is similar to choosing a
company name because the domain name could help build your brand and define
your market position.
Confusion arises when we need to decide a
keyword domain or a branding domain. It is very important to keep in mind that
your domain name is the online identity of your company, so choose on a name
that fits in the best.
Whether using a keyword domain or a
branding domain , keep in mind the direction of your
business as well as the purpose of your website. Whatever you choose always
keep it simple and easy to type. The shorter the domain the easier it is to
memorize.
If
you are using keyword for your domain, keep it short and clean. And if using a branding domain name, don’t go beyond 10 characters. Also avoid changes like ‘x’
instead of ‘ex’ or ‘u’ instead of ‘you’. This is because if someone jus hears
the domain it is not clear whether it is ‘u’ or ‘you’. So while searching for
your site people could use wrong characters and end up not finding you at all.
Also avoid hyphens. People while remembering names, don’t
remember the hyphen. In the internet world a site name with hyphen is
considered fraudulent.
Domain name is the first the first piece of
marketing tool for your online presence and also effects offline marketing. A domain name that is catchy and easy to remember attracts visitors.
It is very important to properly research
and think before deciding on a domain name. Make sure it is not copyrighted or
trade marked by any other company. Also avoid domain names that resemble your competitors domain. People will judge you wrong and not rely on your services.
Also before deciding a domain name see that
the same name is available on other social media sites for eg. in Facebook,
Blogging site, Twitter, Instagram, Google +, etc. you would definitely want
same name on every social media site.
The trick to a great domain name is
- Keep it simple
- Keep it short
- Easy to spell
- Avoid trouble
- Be innovative
Domain names sell quickly. So if you are
starting a new business or a website, choose a domain name as quickly as
possible and get your Domain Registered asap.
Saturday, September 5, 2015
Importance of Content in a Website
The content or the information put on your site gives value to your
brand and increases traffic. An informative content will allow visitors to stay
longer and re-visit your site again and again. Also, add value to your site with use of images or
visuals. Text images, videos etc., are all important when placing the right content on your website.
Original
content
Another very important aspect of content is that it should be unique and
original. Don’t place any think that is already there in 10 others sites. Also
keep updating the content so that your visitors have a reason to visit again.
It helps in Search Engine Ranking. It’s not important to update every day like
the news website do, but do add or change content every few months.
The
Title and the Meta-tags
Always give title to your pages and give the small description in the
description tag. Google highly places such pages while indexing.
Keyword
Another
important aspect while writing down your content is the use of keywords. Using
the right keyword on your site will help you in search ranking. Don’t over
stuff your sites with keywords but do use them in your content strategically.
Content is the King. This is very true as it is not just important to have a
web address. But what you put on your site is the key. It cannot only make or
break your brand image, but also helps generating the much required traffic. The
best way is to write your own content as you know your services best. But if
you are not comfortable, take professional help from copy writers. Don’t
neglect the content on your site. It is the face of your company’s online
identity and content will help your create a very strong and pleasant one.
While putting your content together, always
keep in mind what your audience wants. Don’t just put anything on your site.
Give information related to your services, products and all that what could be
of interest to your visitors. For example if you are into selling pipes,
there is no points putting information of
‘how to plan a party?’ You can get a bit creative and start a blog. Sometimes our
product or service is such that not much information can be put online. In such
scenario start a blog and start writing articles your view point on various
aspects of your industry. This will generate traffic to your site.
Content also does not have to be just words. Get creative and add interesting
graphics to your content. Info-graphics podcast, graphics, options for download,
they all add value to your content.
Your website should be live and very
dynamic in nature.
So happy writing….
Wednesday, August 19, 2015
Does your website need a Redesigning?
Till a few years back, clients were visiting
your website from their desktops. Then came Laptops with varied screen sizes,
then smartphones. You know that you have had the same website design for some
time now and you need to change it. But why should you change or redesign your
website. Is it because of how it looks or are there other reasons as well. Redesigning
your website does not mean just changing the look and feel of it, but it also
means upgrading to the latest technology and improving on functionality,
presentation and the content of your website.
Why is everyone redesigning?
It is because
everyone wants to upgrade and be at par with the technology. Just look at your
site and see whether it fits in well in the modern world….
Is your website responsive?
The most important reason to redesign your
website is to make it responsive. Gone are the days of desktop browsing. Now we
need website that can be viewed on smartphones with ease. New devices are
coming up and we need our website to be ready for multi device browsing. A
Responsive layout of your website helps you to achieve this goal. No one wants
any of our clients to hove a bad viewing experience when it comes to our site.
Messy Home Page….
The home page of your website needs to be clean and inviting at the same
time give out the most important information
in the first 3 sec. of the viewing of your site. Home page should clearly direct the visitors on what they should do further.
The Navigation should be clean and clear.
Confusion can cause visitors to leave unsatisfied. The directions and messages
form your site should be clean and clear. Have analytic on your site to know
the most common exit points and then work on it.
Fresh and Healthy images….
Your business has evolved and so should your website. The kind of images we used
10 years back to bring forth our messages are very outdated. The digital world has
also evolved in past few years. So has the use of images and info graphics. Put
on your site more relevant images and fresh images. You are yourself bored of
seeing those images on your site aren't you !
Is the content on your site updated
regularly?
It is very important to keep changing and updating the information you put on
your site. Even your products have evolved. Are you able to make these changes on
your own?
Well answer these question and you will know that you need redesigning.
Are you on the Search Engines?
If you are nowhere on search engines then you need to work on your site and make it
SEO friendly. The first thing that needs attention is the content and how it is
presented on your site. Most search engines like fresh content and navigable
tags. Web technology has changed & you need to upgrade your site to make it
visible on search engines as well as on various browsers.
Finally it is your call on whether you want
to redesign or not, but if your sites has most of the above situations, then
it’s better to upgrade and redesign. Technology is moving fast and if we do not
bring ourselves to its level now, chances are we will be left far behind.
Digitization is the word today. So it
would be nice from the business point of view as well to be updated and suffice
with the latest trends and versions.
The keys to redesigning would be – Content
– Responsive – SEO Friendly.
Saturday, August 1, 2015
Why Google Recommends Mobile friendly Sites ?
Well, we saw it coming with the number of
smartphone users increasing. This was in inevitable. We want our sites to stay
relevant, readable, attractive and easily navigable to all visitors through
various devices.
Having a mobile friendly site makes it
view able from any device and that’s good for business. A normal website is
accessible on any devices, but the poor visibility makes the experiences very unpleasant.
The trend have changed, everyone is on
smartphones. We need to think seriously about going mobile first. With the variation
coming in each day in the mobile industry, it has become more necessary to have
everything mobile friendly.
Google has itself now recommended and every
site needs to go Responsive. A mobile friendly site provides letter user
experience and retains the visitors.
There are 2 types of mobile design. First
is an original website and a subdomain dedicated to mobile version like – www.example.com and m.example.
Here m.example.com is the mobile site and
visitors when accessing a site from a tablet or phone, are redirected to this
mobile version of the site.
This is how mobile friendly site were
created when this whole game started. It had some flaws like duplication
of content, any changes to be made in the content had to be done on both regular
and mobile etc.
The second form of mobile friendly designing
which is now more prevalent, is to have CSS file define the output of a site as
per the device it is being viewed with. In this there is no need to create two different sites (as in the first option) but instead certain codes control how
a site is visible for various devices and screen sizes. There are termeded as
Responsive websites.
There are –
- Aesthetically pleasing
- Only one url
- Cary to edit / maintain
- User friendly
- You can customize the content
- Aesthetically pleasing
- Only one url
- Cary to edit / maintain
- User friendly
- You can customize the content
Google has also recommended to web
developers to go you Responsive Web design (RWO).
Why google recommends RWO?
- Makes it simple for users to share and link with one URL
- Helps google algorithms precisely assign indexing properties to the page without the requirement of signaling the existence of corresponding mobile or desktop pages.
- Maintaining becomes easy as there is no duplication of content
- No redirection required hence quicker loading of the site.
- Google bot needs to crawls just once. This enhances crawling efficiency resulting in google indexing more of your sites content.