Wednesday, July 22, 2015

SEO: Key to successful marketing

SEO or Search Engine Optimization is not a new phenomenon on the internet front. But still a lot of people are unaware of the ream and the concept of SEO.

SEO or Search Engine Optimization is the process by which we can considerably affect the visibility of a website on various search engines on a keyword obviously the more frequent and higher you site appears on a search engine, the more visitors it will direct towards the site.
It is very evident that most of the people, who want to buy any product or avail any service, search for the same first of search engines. Therefor it is very important that you shop up in the result on search engine.

If you think you do not need SEO, you are wrong. All types of businesses can benefit from having SEO incorporated on their website. SEO ensures that you site is visible when people search for a particular keyword. It establishes Brand credibility as well. Every business wants to grow and grow and you cannot grow until your customer he came aware of your services are products without SEO your website will he lost in the heap of milliners of others such websites

Sales and Conversion
It is obvious to increase sales you need more customers and to have more customers, you need to be visible more SEO helps your site to be visible when required (on keyword search) even if your business is doing considerably well, SEO can double those numbers.

SEO is Organic
A very important aspect of SEO is that its result is organic and that means its ‘Free’ once you are there you can stay up there for as long as you comply with the guidelines of the Search Engine. And ones you are visible, traffic to your website will increase.

This is surely letter then the paid marketing ad campaigns for which you have to shell a certain amount and they last for a limited period or till you have the funds organic SEO is ‘Free” and ‘Forever’.

Keywords and the right content are the key to your SEO success. Keywords are the words or phrases on which your appears on the search engine.

The first step towards getting your website search engine optimized is to define the keywords depending on your products and services. Also keep in mind now you customers search for your kind of services and products. Once your keywords are in place, incorporate them in your website content. The density of the keywords in your content should be as per the search engine standards. Any less or more will not help at all.

A part from having a keyword rich content, pay attention to Meta tags, URL’s for each page titles link buildings and all other marketing techniques. A very important point is to keep your content updated keep adding on new stuff. Google loves to see new content.

Take SEO as a serious marketing strategy.

Another important aspect with Search Enginemarketing is that you can track and have analytical data to improve on further strategies. Tracking software such as google analysis help you know exactly where traffic comes from the keywords that are generating more traffic and from which part of the world you are getting your visitors. This data you can use further to enhance your online or offline marketing strategy.

SEO does not guaranty money minting as it depends on your hard ward, quality of your product and service, and your determination to succeed, but it can surely put you in the front for the world to see.

Friday, July 17, 2015

What makes your website successful?

Internet is where the game is now. Every business either has or plans to go online. But with everyone going online and having a website it is very difficult to grab attention and being traffic to your own site. There is no rule as such for making a website, but surely there are a few key points that can increase the chances of your website getting noticed in the flock. 

Web designing is not just art but it involves a whole lot of other skills as well. There’s copy writing, typography, to layout, navigation the designing, programming – all fused together. The key is to have a site that is easy to navigate, is aesthetically pleasant and has features and content fulfilling the purpose.

To achieve the purpose, web designer just needs to think strategically it’s not about simply designing a website and its user interface. It is about designing to accomplish the designed objective. 

Establish the goals -
A lot of times organization themselves are not clear on the purpose of their website. Before designing a website a designer must be clear on the purpose of the website. Be clear on what is to be achieved through the website – whether you want to sell products, to inform and update or just provide you services.

Identify your Audience -
It is very important to design as per the purpose and the audience keep in mind the age, gender, profession etc. while designing. An entertainment site offering music downloads is very different from a engineering company website.

Go by the Brand Image - 
Web designer and the organization many a times look at the latest trends of same design and want to incorporate the same in their own site. Be careful while designing you site about the brand and its image. Every industry needs to follow a certain feel and diverting from that feel is making a big marketing blunder. If you are making a website for a NGO, you cannot give it a very glossy Rock kind of a feel. Therefore a site has to go as per the brand image.

Good quality content -
Content is the king. The content on your site should be relevant and informative. If the content is irrelevant and illogical, bounce date will increase. Also good relevant content is appreciated by Google and helps in Search Engine Ranking.

Easy Navigation -
A website should be easy to navigate with clear graphics, if a visitor is unable to use the site and navigate easily he will immediately leave the site.

Easy Accessibility -
Smart phones are the new accessing tools.  People do every possible activity on the net through smartphones compatible across platforms or A website needs to be mobile friendly and it loses a sizable audience.

Regular Updates -
It is very important for organization to regularly update their site with fresh content. A stale content kills a site. Fresh content attracts visitors’ interest for new updates.

Though there are no hard and fast rules for creating a successful website, but these points can surely help a site attract graphic and retain its visitors.