Having the perfect domain name is an extremely important aspect of your online presence. It is similar to choosing a company name because the domain name could help build your brand and define your market position.
Confusion arises when we need to decide a keyword domain or a branding domain. It is very important to keep in mind that your domain name is the online identity of your company, so choose on a name that fits in the best.
Whether using a keyword domain or a branding domain , keep in mind the direction of your business as well as the purpose of your website. Whatever you choose always keep it simple and easy to type. The shorter the domain the easier it is to memorize.
If you are using keyword for your domain, keep it short and clean. And if using a branding domain name, don’t go beyond 10 characters. Also avoid changes like ‘x’ instead of ‘ex’ or ‘u’ instead of ‘you’. This is because if someone jus hears the domain it is not clear whether it is ‘u’ or ‘you’. So while searching for your site people could use wrong characters and end up not finding you at all.
Also avoid hyphens. People while remembering names, don’t remember the hyphen. In the internet world a site name with hyphen is considered fraudulent.
Domain name is the first the first piece of marketing tool for your online presence and also effects offline marketing. A domain name that is catchy and easy to remember attracts visitors.
It is very important to properly research and think before deciding on a domain name. Make sure it is not copyrighted or trade marked by any other company. Also avoid domain names that resemble your competitors domain. People will judge you wrong and not rely on your services.
Also before deciding a domain name see that the same name is available on other social media sites for eg. in Facebook, Blogging site, Twitter, Instagram, Google +, etc. you would definitely want same name on every social media site.
The trick to a great domain name is
- Keep it simple
- Keep it short
- Easy to spell
- Avoid trouble
- Be innovative