The content or the information put on your site gives value to your brand and increases traffic. An informative content will allow visitors to stay longer and re-visit your site again and again. Also, add value to your site with use of images or visuals. Text images, videos etc., are all important when placing the right content on your website.
Another very important aspect of content is that it should be unique and original. Don’t place any think that is already there in 10 others sites. Also keep updating the content so that your visitors have a reason to visit again. It helps in Search Engine Ranking. It’s not important to update every day like the news website do, but do add or change content every few months.
The Title and the Meta-tags
Always give title to your pages and give the small description in the description tag. Google highly places such pages while indexing.
Another important aspect while writing down your content is the use of keywords. Using the right keyword on your site will help you in search ranking. Don’t over stuff your sites with keywords but do use them in your content strategically.
Content is the King. This is very true as it is not just important to have a web address. But what you put on your site is the key. It cannot only make or break your brand image, but also helps generating the much required traffic. The best way is to write your own content as you know your services best. But if you are not comfortable, take professional help from copy writers. Don’t neglect the content on your site. It is the face of your company’s online identity and content will help your create a very strong and pleasant one.
While putting your content together, always keep in mind what your audience wants. Don’t just put anything on your site. Give information related to your services, products and all that what could be of interest to your visitors. For example if you are into selling pipes, there is no points putting information of ‘how to plan a party?’ You can get a bit creative and start a blog. Sometimes our product or service is such that not much information can be put online. In such scenario start a blog and start writing articles your view point on various aspects of your industry. This will generate traffic to your site.
Content also does not have to be just words. Get creative and add interesting graphics to your content. Info-graphics podcast, graphics, options for download, they all add value to your content.
Your website should be live and very dynamic in nature.
So happy writing….